JAM Media Roundtable

10th Annual Southern Regional


"Connecting in a New Media Environment" Lyceum Center for the Visual and Performing Arts Burlington, NJ September 15, 2009 \| 9:00am - 3:30pm
Come see ArtPride New Jersey's new home in South Jersey!
Over the years the Jersey Arts Marketers Media Roundtables have enabled New Jersey arts professionals and members of the media to build stronger, more effective relationships and discuss the latest arts marketing techniques and technologies. This year it seems the topic of "the media" is on everyone's mind more than ever before as sweeping changes are forever altering the way we communicate with the public. The 10th Annual Southern Regional Media Roundtable will feature an in-depth panel discussion on the changing climate of the industry followed by a Q&A with top regional media professionals. In the afternoon you'll be able to take advantage of a variety of professional development workshops, each addressing one of today’s most pressing arts marketing topics. Register today to ensure your place in the workshops of your choice. Space is limited so don't miss out!

REGISTRATION
9:00am - 10:00am
Continental breakfast will be served.

MEDIA PANEL 10:00am - 12:00pm

Moderator:
	Moderator: David Weiner \| PR Newswire David is one of PR Newswire's leading emerging media experts. In his role as a Senior Account Supervisor, David advises many of the largest communications firms on how to adopt and incorporate new media and social media programs in traditional and non-traditional campaigns.
Panelists:
	Terry Ruggles \| Anchor, NBC 10 NBC 10 veteran newsman Terry Ruggles has been reporting stories for over thirty years. On March 29, 2004, Ruggles was promoted from reporter to anchor of NBC 10 News Today. In his long tenure in the Philadelphia market, Ruggles has covered a variety of stories from local politics, the infamous MOVE event, and the 9/11 tragedy.

	Mark Correa \| New Media Editor, Courier-Post Online Mark Correa is the New Media Editor for The Courier-Post, where he is responsible for overseeing content on the CourierPostOnline.com and related sites. He has lived in Camden County and worked with the Courier-Post since 2002, and has lived in New Jersey since 1998.

	Jim Cotter \| Arts and Culture Editor, WRTI Jim Cotter began his career in Dublin before moving to the U.K. where he worked for BBC Radio Wales and the BBC World Service. Since 2002, Jim has been WRTI’s arts and culture reporter and then arts editor. Jim is currently the host and producer of Creatively Speaking!, WRTI's Saturday morning arts and culture magazine program.

	Jim Vanore \| Senior Columnist, Cape May County Herald A native South Philadelphian, award-winning Cape May County Herald Senior Columnist Jim Vanore is an Air Force veteran who spent 22 years in the Philadelphia Police Department before retiring as a sergeant. He then taught 7th and 8th grade English, math and science.

LUNCH
12:00pm - 1:00pm
Take advantage of this chance to network with the media and your colleagues over lunch.

WORKSHOPS (pick two) Session 1: 1:00pm - 2:00pm Session 2: 2:15pm - 3:15pm Each workshop will be available during both Session 1 and Session 2, allowing attendees the opportunity to take part in two of the three workshops offered.
Social Networking 101: The Learning Curve, a Slippery Slope This workshop gives you a no-nonsense, step by step guide to the most important tools of the major social networking platforms - which are intuitive only to your 10 year old neice. We will also try to answer (or at least pose) some important questions about your organization which will help to ensure you get the most out of your social media campaigns. Presented by: Karin Jervert, Discover Jersey Arts
Connecting with your local Destination Marketing Organization In this workshop we’ll explore the network of Destination Marketing Organizations (DMOs) in New Jersey and their role in marketing specific destinations in our State. We’ll let you know how to get in touch with your local DMO and discuss ways you can partner with them to drive more tourism dollars to your region, and through your doors. Presented by: Phyllis Oppenheimer, New Jersey Division of Travel & Tourism
Strategic E-Marketing: Leveraging the Web This session will make sense of the myriad of techniques and tools at your fingertips like search engine marketing and optimization, e-mail marketing and banner ads. Explore how can each can benefit your organization and how to make sure you stand out from the crowd. Presented by: Larry Dickerson, eBrains

CLOSING SESSION
3:15pm - 3:30pm
Stick around for a quick update on what's coming up next for JAM.

Mark your calendars for upcoming JAM meetings in your neck of the woods.

Registration

Registration is closed. Thanks to everyone who came out! Keep an eye out for the next round of JAM meetings in November! COST $30 - In Advance* (SJCA Members) $35 - In Advance* (Non-Members) $40 - At the Door Registration includes admission to the morning media panel, two afternoon workshops, continental breakfast and lunch. QUESTIONS? Contact Kate Simpson at 609-645-2760 DIRECTIONS The Lyceum Center for the Visual and Performing Arts is located at: 432 High Street, Burlington NJ. For directions, click here. More info on the Center, click here

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