Panelists:

To Tweet or Not to Tweet: Gauging the Impact of Online Social Networking
This workshop assumed a basic understanding of popular social media platforms (e.g. Facebook, Twitter, YouTube) and focused on leveraging these tools to engage and retain audiences while increasing organizational influence both on and off-line. Participants were introduced to examples of successful social media campaigns and best practices with an in-depth discussion on measuring ROI.
Presented by: Ariel Richmond Parks, Accolade Arts

Improving Organic Web Traffic: Understanding Search Engine Optimization
This workshop provided tips and techniques for improving your organization’s web site rankings on the internet’s major search properties such as Google, Yahoo and MSN. While there is no “magic formula” for ensuring a high ranking, there are practices your organization can adopt to ensure your site is being found by the people searching for what you have to offer.
Presented by: Mark Patten, Delphic Sage

Data Mining: How to Identify New Audiences through Direct Mail
This workshop examined how arts groups can effectively identify mailing lists to target direct mail campaigns aimed at increasing patrons. We explored how to access data, discussed the types of criteria you should be looking for when preparing mailing lists, and reviewed best practices for ensuring you are matching your creative to your targeted audience.
Presented by: Tom Holm, Enertex Marketing

Generating Video Content for the Web
This Web Video 101 workshop provided an introduction on how to convert existing video content for your web site as well as explored the various online outlets available for getting your content seen by as many eyes as possible. We also discussed how your organization can begin telling your story with video if you’re just getting started.
Presented by: Gordon Ovsiew, Multimedia Consultant

Connecting with your local Destination Marketing Organization
In this workshop we explored the network of Destination Marketing Organizations (DMOs) in New Jersey and their role in marketing specific destinations in our State. We let you know how to get in touch with your local DMO and discussed ways you can partner with them to drive more tourism dollars to your region, and through your doors.
Presented by: Phyllis Oppenheimer, New Jersey Division of Travel & Tourism

So You Think You Know Your Audience: The Art of Surveying
Knowing your audience is essential to the long-term success of any organization. This workshop examined how to plan, conduct, tabulate, analyze, and present the results of audience surveys. It also provided guidance on when you might want to consider working with a survey consultant and the various roles they can play, as well as discussed what to expect from a consultant in terms of audience survey specifications.
Presented by: Aline Chatmajian, Audience Research & Analysis