JAM Media Roundtable

11th Annual Southern Regional

Camden County College
Blackwood, NJ
September 14, 2010 | 9:00am - 3:30pm

Over the years, the Jersey Arts Marketers Media Roundtables have enabled New Jersey arts professionals and members of the media to build stronger, more effective relationships and to discuss the latest arts marketing techniques and technologies.

The 11th Annual Southern Regional Media Roundtable featured an in-depth panel discussion on the changing climate of the industry followed by a Q&A with top regional media professionals. Participants were also invited to advantage of a variety of professional development workshops aimed at helping them grow and better engage their audiences.

REGISTRATION
9:00am - 10:00am
Continental breakfast was served.

PR 101: Public Relations in a New Media Age
9:15am - 9:45am

Don’t let the demise of print media get you down. This workshop covered some of the basic practices of conducting effective public relations campaigns while also helping you refresh your techniques so that your voice gets heard through the crowd in today’s new media age.

Topics included: pitching stories, keeping a current press list, crisis management, community events, becoming a source for the media, creating your own news, serving your community, facts and fiction about press release writing, choosing the right photos, effective b-roll, the PR role in social media and keeping up with electronic media.

Presented by: Tom Miller (Walnut Street Theatre)

MEDIA PANEL
10:00am - 12:00pm

PANELISTS:

Linda Hasert | Philadelphia Inquirer
Peter Proko | South Jersey Magazine
Jeff Schwachter | Atlantic City Weekly
Susan Wallner | New Jersey Network
Peter Crimmins | WHYY-FM

MODERATOR:

Jake Farbman | New Jersey Council of County Colleges, The College of New Jersey

NETWORKING LUNCH
12:00pm - 1:00pm
Participants took advance of this chance to network with the media and their colleagues over lunch.

WORKSHOPS (pick two)
Session 1: 1:00pm - 2:00pm
Session 2: 2:15pm - 3:15pm
Each workshop will be available during both Session 1 and Session 2, allowing attendees the opportunity to take part in two of the three workshops offered.

Engaging Your Audience in an Online Ecosystem

Your organization’s web site should only be the “hub” of its online presence. Facebook, Twitter, You Tube and other key industry sites combined with blogs, email, mobile sites and even smart phone apps can all work together to create an online ecosystem for you to utilize when communicating with your patrons.

In this workshop we explored best practices for how these tools can be integrated to create a positive online experience for your audiences.

Presented by: Mark Patten and Gregg Holtsclaw (Delphic Sage, LLC.)

Social Networking Lab (Beginner & Advanced)

“Social Networking” is no longer just a buzz word you hear from your interns – it’s redefined how the public chooses to access information and is nothing short of transforming the way it uses the web. The “Getting Started” side of the room addressed the basics of how to set up accounts on Facebook and Twitter as well as go about developing an audience hungry for your content. The “Next Steps” group went beyond the basics to discuss issues surrounding frequency, tone and engagement through these popular online social media platforms.

Presented by: Alicia Grasso (Cape May Stage), Sydney Perkins (Historic Cold Spring Village), and Jonathan Elliott (ArtPride New Jersey Foundation)

Getting to Know Your DMO

Destination Marketing Organizations (DMOs) are nonprofit groups charged with marketing their specific destinations and helping the long-term development of their communities through a travel and tourism strategy. Over the past few years, New Jersey has developed a network of DMOs statewide to work in tandem with the New Jersey Division of Travel and Tourism to enhance the state’s overall tourism efforts.

Representatives from three of the state’s regional DMOs were on-hand to discuss the importance of cultural and heritage tourism as well as explore ways the arts community can partner effectively with this important network.

Presented by: Jake Buganski (South Jersey Tourism Corporation), Diane Wieland (Southern Shore Region DMO), and Lori Pepenella (Long Beach Island Region of the Jersey Shore DMO)

CLOSING REMARKS
3:20pm - 3:30pm
Participants enjoyed a quick update on what's coming up next for JAM and give feedback on the day's events.

Be sure to mark your calendars for upcoming JAM meetings in your neck of the woods.

Registration

Registration closed on September 14, 2010, when this event took place. Information presented on this page is intended solely for those that attended the event. . QUESTIONS? Contact the South Jersey Cultural Alliance at (609) 645-2760 or e-mail Kate Simpson. DIRECTIONS Camden County College is located in Blackwood, NJ. The event took place in the college's Connector Building. Click here for directions >>**

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