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9th Annual Northern Regional
Media Roundtable North 2009
"Connecting in a New Media Environment"
The Morris Museum and Bickford Theatre | Morristown, NJ
June 15, 2009 | 9:00am - 4:00pm

Over the years the Jersey Arts Marketers Media Roundtables have enabled New Jersey arts professionals and members of the media to build stronger, more effective relationships and discuss the latest arts marketing techniques and technologies.

This year's event featured an in-depth panel discussion on the changing climate of the industry followed by a Q&A with top regional media professionals. In the afternoon we featured a variety of professional development workshops, each addressing one of today’s most pressing arts marketing topics.


MEDIA PANEL

Panelists:

  • Janet Piorko | New York Times
  • Enrique Lavin | The Star-Ledger, NJ.com
  • Margaret McHugh | NewJerseyNewsroom.com
  • Dianne Doctor | NJMyWay.com, Fox 5
  • Ilene Dube | Packet Pubs., CentralJersey.com, Artful Blogger

  • Moderator: David Weiner | PR Newswire

    WORKSHOPS

     

    To Tweet or Not to Tweet: Gauging the Impact of Online Social Networking
    This workshop assumed a basic understanding of popular social media platforms (e.g. Facebook, Twitter, YouTube) and focused on leveraging these tools to engage and retain audiences while increasing organizational influence both on and off-line. Participants were introduced to examples of successful social media campaigns and best practices with an in-depth discussion on measuring ROI.
    Presented by: Ariel Richmond Parks, Accolade Arts

    Improving Organic Web Traffic: Understanding Search Engine Optimization
    This workshop provided tips and techniques for improving your organization’s web site rankings on the internet’s major search properties such as Google, Yahoo and MSN. While there is no “magic formula” for ensuring a high ranking, there are practices your organization can adopt to ensure your site is being found by the people searching for what you have to offer.
    Presented by: Mark Patten, Delphic Sage

    Data Mining: How to Identify New Audiences through Direct Mail
    This workshop examined how arts groups can effectively identify mailing lists to target direct mail campaigns aimed at increasing patrons. We explored how to access data, discussed the types of criteria you should be looking for when preparing mailing lists, and reviewed best practices for ensuring you are matching your creative to your targeted audience.
    Presented by: Tom Holm, Enertex Marketing

    Generating Video Content for the Web
    This Web Video 101 workshop provided an introduction on how to convert existing video content for your web site as well as explored the various online outlets available for getting your content seen by as many eyes as possible. We also discussed how your organization can begin telling your story with video if you’re just getting started.
    Presented by: Gordon Ovsiew, Multimedia Consultant

    Connecting with your local Destination Marketing Organization
    In this workshop we explored the network of Destination Marketing Organizations (DMOs) in New Jersey and their role in marketing specific destinations in our State. We let you know how to get in touch with your local DMO and discussed ways you can partner with them to drive more tourism dollars to your region, and through your doors.
    Presented by: Phyllis Oppenheimer, New Jersey Division of Travel & Tourism

    So You Think You Know Your Audience: The Art of Surveying
    Knowing your audience is essential to the long-term success of any organization. This workshop examined how to plan, conduct, tabulate, analyze, and present the results of audience surveys. It also provided guidance on when you might want to consider working with a survey consultant and the various roles they can play, as well as discussed what to expect from a consultant in terms of audience survey specifications.
    Presented by: Aline Chatmajian, Audience Research & Analysis

    JAM

    While this year's northern regional Media Roundtable may be over, the Jersey Arts Marketers will be active throughout the year collaborating on a number of cooperative marketing programs.

    Get more involved
    Join JAM Today! Registration in JAM is free and open to all New Jersey-based nonprofit cultural organizations. Check out the JAM section of our web site for a complete list of current programs available to your nonprofit organization.

    To join Click Here or email Cynthia Barthole, DJA Membership & Development Associate at:
    cbarthole@jerseyarts.com.

    Come out to one of our regional meetings and learn more about programs currently in development:

    JAM North
    Aug 11, 2009
    Paper Mill Playhouse
    Nov 18, 2009
    The Community Theatre

    JAM Central
    Aug 20, 2009
    Arts Council of Princeton
    Nov 10, 2009
    Two River Theater

    JAM South
    Aug 18, 2009
    Wheaton Arts
    Nov 17, 2009
    Appel Farm

    Click Here for more details.

      
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