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Audience Insights Manager
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AIM is presented by New Jersey State Council on the Arts and the ArtPride New Jersey Foundation, in partnership with TRG Arts. Additional support is provided by the New Jersey Theatre Alliance.

Audience Insights Manager (AIM) puts powerful patron data analysis tools
in the hands of nonprofit arts organizations.

Stop the guesswork and let your data find the target! Start making decisions based on the valuable insights you can gain by subscribing to our community database of more than 1.2 million unique households of qualified cultural consumers.

Upload your patron data to a secure, centralized database using the TRG Data Center tool. Once your data is in the system, we’ll run it against other patron data in the system as well as third-party databases so you can learn more about your audiences’ behavior.

You decide whether you want to share certain Audiencesegments of your data with other arts groups in the network to expand your audience pool or instead keep all of your data private. Learn more about list sharing options.

Whether you choose to engage in list trading or just use your data for internal research, the insights you’ll gain from AIM will help you target your marketing materials, identify potential new donors, make your case to funders, and guide your programming. There’s really no limit to what you can do with this powerful new information – and AIM lets you have it all for a fraction of the cost of going it alone!

AIM is instrumental for our marketing,
programming, and development efforts.
It provides affordable access to data that informs organization-wide decisions.”
Pamela Brant | President, Symphony in C
How much does it cost?
Your annual subscription covers unlimited access to the AIM
community database through the web-based Data Center tool.
Update your data, run reports and request lists -- and do it as often as you like!

Organization's Operating Budget ArtPride Member Rate Non-Member Rate
Up to $499,999 $250 $450
$500,000 - $1.9 million $500 $700
$2 million - $5 million $750 $950
Over $5 million $1000 $1200
When requesting lists from other groups you may incur some minor licensing fees based on the demographic and psychographic filters you pull. These fees never apply to reports you run on your own data and any applicable fees will be clearly outlined before you purchase.
TRG Help Desk support in excess of two hours will incur additional fees. There are never any surprises.

“AIM provides my theatre with marketing and demographic data on our patrons that would cost me
thousands of dollars to acquire any other way. It serves as the cornerstone for our direct mail campaigns,
which are the most cost-effective way for us to market our productions to arts-savvy patrons.
This project saves me time and money, period."
Rick Engler | Director of Marketing and Public Relations, George Street Playhouse
How do I get involved?


Registration for 2018 closes January 18, 2018
The subscription year runs from February 1, 2018 through January 31, 2019.


Please make sure you've completed all of these steps in the registration process:
1) Complete the online registration form.

2) Once your registration is processed, submit an online US Postal Service PAF Form to TRG through the automated system.

If it's your first time joining AIM,
complete the same process. A member of our team will be in touch to help walk you through your initial data upload process.

"As a staff member of a smaller theatre company, I was initially intimidated by the prospect of uploading all of our patron data into AIM. But the staffs of ArtPride and TRG Arts made the process easy, friendly, and painless. Now all of our audience information is in one place, and I can spend less time locating records and more time analyzing what those records actually mean. Especially for smaller companies,
"AIM is like another very welcome staff member!"
Heather Kelley | Director of Audience Services, Premiere Stages
Learn More
Schedule a demo with TRG Arts to see AIM's Data Center in action.


For specific questions, please contact:
Shoshanna Wiesner
Membership Manager | ArtPride New Jersey

swiesner@artpridenj.com | 609.479.3377 x301
Kevin Replinger
Account Manager | TRG Arts

kreplinger@trgarts.com | P: 719-322-4503